SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to try to not utilizing automatic SEO applications. It is even said that using automated tools can damage your SEO stats. On the other hand, search engine optimization is a ground where the amount of dull routine tasks is immense. Doing all of it manually is much more difficult and is a real waste of time. So in this review we will split different SEO software into groups basing on its purpose and will try to find which actions can be performed manually indeed, and which ones are better to perform automatically.
1) Content creation. There are hundreds of tools that provide automatic synonymizing of any given content. There are products that even claim to create human-readable site content generated absolutely automatically. Obviously, until software will learn to comprehend the sense of a text, they won’t be able to produce a more or less readable automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than throwing those funds into some “advanced” utility that does this automatically.
2) achieving backlinks. This is the second irreplaceable SEO task, though somebody could name it the first. A quality link building needs you to review many of potential linking partners and filtering only those sites that are highly related to your one, having a quality text and a trust rating at the same time. Such task can be automated a bit, since you don’t have to locate appropriate linking platforms manually. Nevertheless, the final judgement still is upon you. It is you who should check the quality of websites and judge their relevance to your theme. Locating link partners is as low as 10% of a job. The rest is performed manually.
3) Monitoring search engine rank. Generally, you use this to value your efforts – whether you’re doing right, or your activity doesn’t fit the target. One of the most frequent mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t listed within the first 20-30 results – nobody finds it anyway. So in a SEO practice it is better to limit web position checks with first 4-5 pages. However, if there is a large volume of keywords to check, the process may still eat a large amount of time. And here is where the automation is really irreplacible! With an automated SERP checker you can save tons of hours comparing to what you would spend if did that by hand. However, you should stick with search engine friendly products, to exclude potential issues with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your industry is another task that is automated easily. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are a lot of ways of finding good keywords and many of them can be dug through automatically.
To summarize the above, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.